Innovia Develops New Fully Transparent Label Film for Food Packaging
- Innovia Films has developed a new fully transparent label film, RayoForm ICU, for food packaging to present brands and products more visually.
- The film is described as exceptionally transparent and unprecedented in the industry, helping transparent food cans and containers keep their contents clearly visible at a glance.
- Richard Southward, Innovia's global product manager, said food packaging is becoming increasingly transparent, allowing consumers to see product quality and color before purchase and giving brands stronger shelf impact.
- Innovia is a leading global producer of BOPP film and cellulose film, mainly serving packaging, label, tobacco packaging and banknote film markets, with production sites in Australia, Belgium and the UK and around 850 employees worldwide.
Transparent food cans and containers are one of the most popular packaging formats today, allowing the contents to be clearly visible at a glance. To help its customers successfully catch consumers' attention in a demanding market environment, Innovia Films has developed a new fully transparent label film.
Innovia says this exceptionally transparent film is unprecedented in the industry and presents brands and their products more visually. The film has been named RayoForm ICU.
Transparent food packaging
Richard Southward, global product manager at Innovia, explained: "Food packaging is becoming increasingly transparent, and many product managers strongly support this trend, because it allows consumers to see the quality and color of the product directly before purchase. In addition, transparent packaging also gives brands more impact on the shelf."
Innovia is a leading global producer of BOPP film (biaxially oriented polypropylene film) and cellulose film, and its high-quality film products are mainly used in the packaging, label, tobacco packaging and banknote film markets. It has production sites in Australia, Belgium and the UK, and employs around 850 people worldwide.
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