Several Well-Known Companies Granted Design Patent Authorization, Covering Food and Medical Product Packaging

Shuanghui Development: granted a design patent for a "packaging bag (sugar-free ham sausage)"; the design points lie in the combination of pattern, shape and color, and it is used for hand-carried food packaging.

Oupucon Vision: granted a design patent for a "packaging box (lutein product packaging)"; the emphasis is on the three-dimensional combination of shape, pattern and color, used for product packaging and transport.

Yantang Dairy: granted a design patent for a "packaging box (236 ml gable-top fresh milk)"; the core of the design is the combination of shape and pattern, and it is used specifically for holding milk.

In terms of industry trends, dairy packaging is entering the "art crossover 2.0" period. By joining forces with museums, art academies and intangible cultural heritage, dairy companies are integrating regional culture, classic paintings and campus elements into packaging design to create cultural and creative products with collectible and gift value. For example, some brands have launched limited-edition packaging that blends motifs from the Shenyang Imperial Palace, Dunhuang murals or blue-and-white porcelain, and use digital collectible technology to extend cultural added value. This strategy aims to broaden consumption scenarios through visual differentiation, reach younger groups and build soft brand assets.

The upgrading of agricultural product packaging, meanwhile, is shifting from homogeneous templates toward cultural IP systems. Market practice in 2026 shows that successful packaging upgrades mainly rely on three paths: first, cultural IP-based design, tapping the thread of regional history and incorporating traditional Chinese style elements; second, functional structural innovation, optimizing sealing and dust-proof structures for specific categories; and third, embedded digital marketing, using traceability cloud codes to connect online and offline channels. Data show that sales of local specialty brand products that completed a full-case upgrade rose by an average of more than 20%.

For highly homogenized fast-moving consumer goods categories such as dried noodles, professional design agencies are distilling a "super purchase reason" to solve the problem of low shelf recognition. By sorting out raw material advantages and consumption scenarios, and using proprietary super symbols and differentiated color systems, they help brands escape low-price involution and improve terminal sell-through and premium pricing capability.

——This article is reprinted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-379838.html