包装業界は新時代へ——10のトレンドインサイトを概観

Overview of the packaging industry's development

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The traditional packaging industry is entering a stable phase of its development

, according to the latest data from the China Packaging Federation (CPF), the industry's overall growth rate has remained stable within the range of 1% to 3% over the past three years. Notably, within the segmented field of packaging materials, high-end plastic films have performed especially impressively, with a compound growth rate as high as 12%; this figure highlights the enormous potential and broad growth space contained in the high-end market.

From the perspective of policy-driven development

, the state has successively issued a number of environmental protection policies, including "plastic restriction orders", aimed at

advocating the concept of green packaging

. At the same time, to actively respond to the national call, packaging enterprises are actively transforming toward smart production and are committed to green, low-carbon production methods to reduce pollution. These measures not only limit excessive packaging but also drive the green development and sustainability of the packaging industry.

From the perspective of industrial chain integration

, in the industrial chain, the quality of upstream packaging materials and equipment plays a decisive role in the overall industry level. In the midstream, packaging production and products are gradually abandoning the traditional dispersed model and moving toward scale and centralization. As for the downstream, the application areas of packaging show characteristics of diversification and fragmentation.

From the perspective of business model evolution

, leading enterprises in the industry are gradually

casting off the traditional "production + service" model

and turning to providing comprehensive, integrated one-stop solutions. This transformation not only demonstrates enterprises' keen insight into changes in market demand, but also reflects their ability to continuously innovate and meet customers' diverse needs.

From the perspective of the competitive landscape

, the trillion-yuan-scale market is steadily advancing. However, the current degree of industry concentration is not high, meaning the market is fragmented with many enterprises coexisting. At the same time, the low entry threshold allows new enterprises to enter easily, intensifying competition within the industry. As competition intensifies, the industry's overall profit level has shown a declining trend year by year. To cope with this challenge, some leading enterprises have already begun to expand into high-value-added product areas in search of new profit growth points.

From the feedback provided by consumers

, it is not hard to see that their expectations for product quality are rising, and their environmental awareness is also gradually strengthening. This change is particularly reflected in the marked increase in demand for interactive experiences, with consumers increasingly seeking deep interaction with brands and products.

From the perspective of industry technological innovation

, technologies such as smart labels, RFID and near-field communication (NFC) chips, and 3D printing design have given packaging a brand-new mission. They are not merely protection and decoration for goods, but have become important vehicles for ensuring product safety, anti-counterfeiting and realizing multi-functional applications.

Packaging industry insights

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1. Accelerating industry consolidation

The packaging industry, covering fields such as paperboard, plastics, metals, glass and fibers, has now developed into an industry with a scale of over one trillion yuan. Its market size continues to expand; data show that in 2022 the operating revenue of above-scale enterprises reached about 1.2 trillion yuan, involving 9,860 enterprises. In 2023, this figure made further breakthroughs, with the number of above-scale enterprises exceeding 10,000, indicating that the industry's attractiveness continues to strengthen and that many new enterprises have been drawn in. However, competition in this industry is also becoming increasingly fierce, not only from intense rivalry among enterprises within niche tracks, but also from pressure brought by changes in the external environment. At the same time, the market concentration of enterprises in China's packaging industry is still lower than that of developed countries, indicating that

industry consolidation will become an inevitable trend in the future

1. Development of the full industrial chain

The packaging industry is moving toward deep integration with new materials, creative design, smart production, logistics and supply chain. By applying Internet of Things technology and big data analysis, the industry is working to achieve intelligent transformation and optimization of the supply chain. This change not only improves efficiency but also promotes innovation and development in the industry.

A standout in the packaging industry, as a leading domestic provider of comprehensive packaging solutions, is actively entering the emerging paper-plastic market. By strengthening the integrated layout of the upstream and downstream industrial chain, the company's raw material strategy at its upstream pulp board plant has begun to bear fruit, effectively ensuring the reliability and stability of raw material supply and laying a solid foundation for the company's sustained development.

This global leader in the consumer goods packaging sector focuses its layout on the full industrial chain, continuously building up technical strength and striving to achieve packaging integration. It provides distinctive packaging solutions based on customers' individual needs. As market demand continues to evolve, the company takes plastic-based, paper-based (AMFIBER™) and aluminum-based (AMFOIL™) as the cornerstones of its three product lines, and through refined product classification and integration has ultimately formed nine solution series, comprehensively covering market demand.

1. Diversified business portfolio

The global packaging industry is moving toward

the trend of providing comprehensive solutions

. Leading packaging companies are expanding their business scope to provide a full range of services including packaging product design, material supply, procurement assistance, logistics and transportation, and inventory management. Such comprehensive solutions not only shift packaging suppliers' focus from mere products to meeting customers' actual needs, but also integrate packaging materials and supply chain services into a value-added selling point, creating more value for customers. Through this model, packaging suppliers gain more control over the supply chain, reduce downstream customers' operating costs in traditional printing and packaging business, and at the same time improve overall operational efficiency and customer convenience.

An enterprise holding a leading position in the packaging industry initially focused on consumer electronics packaging, but then actively adjusted its strategy and took steps toward diversified development. The company not only deepened its work in consumer electronics packaging, but also quickly entered the catering eco-friendly packaging market and further expanded into flexible packaging and flexible material product manufacturing. While focusing on creating premium packaging, the company continuously enriched its product line, ensuring that, with healthy cash flow, it actively sought out and invested in quality business targets. Facing the challenge of weak consumer electronics market demand in 2022, the company still completed several acquisitions, integrating customer resources to provide customers with more comprehensive integrated services.

1. Regional networking of services

In the packaging products industry, transportation cost is a key factor in enterprise operations. Usually, these enterprises tend to seek downstream customers within a range of 100 to 150 kilometers to optimize logistics costs. To further improve service efficiency and reduce logistics costs, many leading enterprises have adopted various strategies, such as building new production lines and mergers and acquisitions, to build a nationwide production and service network. In addition, as manufacturing gradually shifts inland, many industry giants have begun to set up production bases in the central and western regions, which not only helps them better serve local markets but also improves the efficiency of the entire supply chain and reduces costs.

1. Products moving toward the mid-to-high end

As consumers' pursuit of product quality and experience grows ever stronger, consumer goods manufacturers are also paying more attention to product outer packaging. Against this backdrop, low-grammage, high-strength, lightweight corrugated board is gradually favored by quality customers, and micro-flute corrugated boxes have thus ushered in rapid development momentum, showing a clear trend of upgrading and iteration. At the same time, high-end customers' expectations for packaging printing are also rising: they require packaging not only to have basic functions such as storage and transport, protection, moisture resistance and compression resistance, but also to achieve value-added effects such as product display, brand reinforcement and consumer guidance through packaging. This is moving carton products from the past's

"simple packaging" toward packaging with a greater "consumer quality experience"

1. Greening of packaging materials

As global environmental awareness grows stronger, the "carbon neutrality" and "carbon peaking" goals proposed in 2020 have become a focus of common global attention. By 2023, multiple countries jointly issued plastic restriction orders, pushing the environmental cause to a new height. Against this backdrop, biodegradable packaging and films have been widely used in the catering, medical and other industries thanks to their eco-friendly characteristics. Biopolymers such as plant fibers, PLA, PHB and PHA have become new alternatives to traditional plastic packaging. Major packaging companies are also responding actively, continuously exploring green packaging solutions to meet the market's growing demand for sustainable packaging.

1. Customized design based on demand

Faced with consumers' continuously upgrading demands for product appearance and function, packaging design is increasingly pursuing innovation and appeal. Designers have adopted a series of innovative design techniques and strategies aimed at highlighting products' uniqueness and the cultural story behind the brand, thereby stimulating consumers' desire to buy. At the same time, they also realize that consumer preferences differ due to regional and cultural differences. Therefore, packaging design needs to fully take such diversity into account, achieving personalized customized design by incorporating local features, cultural symbols and brand identity. As consumer demand for personalized packaging grows, the packaging industry is also continuously exploring, launching packaging solutions featuring interactivity, customization, entertainment and intelligence, bringing consumers a richer, more colorful and personalized experience.

1. Multi-functional composite packaging products

In the modern industrial chain, downstream industries' demand for packaging is increasingly diverse. Packaging products are developing toward multi-functional composites: they must not only maintain the traditional functions of protection and storage, but also meet specific attributes, such as keeping food fresh, preventing moisture penetration and resisting ultraviolet radiation. These unique requirements are all aimed at better meeting the special needs of different products in different environments. In addition, as consumers' environmental and safety awareness increases, modern packaging has also added anti-counterfeiting labels and enhanced sealing performance to safeguard product integrity and authenticity, giving consumers a stronger sense of trust and security.

1. Digital-intelligent packaging production

The primary task is to advance the innovation and development of smart packaging equipment, including improvements in mechanical automation technology, upgrades in production line intelligence, and continuous optimization of data collection and analysis technology in integrated production processes.

In today's production management, digital transformation has become a core driving force. By integrating advanced technologies such as the Internet of Things (IoT), big data analysis and cloud computing, we have achieved data-centric production process management. This management approach not only improves transparency but also ensures the real-time nature of information. With real-time production monitoring and precise resource allocation, we can effectively optimize energy consumption, thereby significantly improving overall operational efficiency and greatly reducing resource waste in the production process.

Digital-intelligent customization technology is profoundly changing the packaging production industry

, especially achieving customization through technological means. Advanced technologies of variable data printing and digital printing have greatly improved the efficiency and cost-effectiveness of packaging production. Enterprises can easily handle customized needs with small batches and high variability, quickly responding to the market's pursuit of diverse and personalized products.

1. Technology expanding more business scenarios

As digital-intelligent technologies continue to integrate and innovate, the application of smart packaging and digital solutions is gradually expanding its influence. The use of RFID label technology not only strengthens product traceability but also enhances the transparency of product information. At the same time, the introduction of augmented reality (AR) technology brings consumers an unprecedented interactive experience, making the presentation of product information more vivid and intuitive. The real-time data monitoring, traceability and management functions provided by these technologies not only improve product stability but also optimize the overall efficiency of supply chain logistics.

In specific application scenarios, smart packaging combined with AR technology can show consumers the internal details of products, exclusive discounts and interactive videos, further closing the distance between brands and consumers. In addition, the integrated application of Internet of Things (IoT) devices gives packaging the ability to self-diagnose and indicate status, ensuring that consumers can grasp product status information in real time, thus playing a vital role in safeguarding product quality and usage safety.

Outlook for the packaging industry

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In a VUCA (volatile, uncertain, complex, ambiguous) market environment that is highly dynamic and uncertain, the role of packaging has gone beyond simple physical protection. It is now a multi-dimensional tool that integrates values such as brand building, user experience, environmental responsibility and sustainable development. As social civilization advances, technology innovates, environmental awareness awakens and consumers' quality of life improves,

the packaging industry is entering a new era centered on ecological new materials, personalized precision design, digital intelligent traceability and interactive user experience

. Therefore, packaging enterprises urgently need to establish close partnerships with new material developers, digital technology experts, design teams, market analysts and experts in recycling and reuse, to jointly promote innovation and development in the industry.

——This article is reprinted from China Packaging Network (pack.cn). Original link: http://news.pack.cn/show-379670.html